Online meetings vs. webinars: what small businesses stand to gain


As the old saying goes, “Time waits for no man.”  When it comes to your [and most importantly, your client’s] time, here’s what every small business needs to know about the purpose of online meetings and webinars, as well as some tools:

Online meetings are used typically to exchange ideas and information, as well as share progress on deliverables. Skype, Google Hangout and BigMarker are excellent tools to use for people to come together to do just that.  Some Google Hangout best practices can be found in keyboard short-cuts, tagging users in posts and private messaging.

While webinars allow the dissemination of information, its use is more-so for instructional purposes.  Tools like Slideshare, GoToMeeting, WebEx and BigMarker’s real-time forums provide a space for online instruction followed by Q & A.  Documentation is always provided in webinars in real-time, sometimes as a take-away..  Best practices can be found in providing documentation via limited re-play for people who couldn’t attend during the original “air date.”

Depending on the number of dedicated lines available, these are the most effective ways to train people en masse, in a single setting.

Here’s an article I wrote on BigMarker last year that details how they do double-duty in both hosting online meetings as well as providing online instructional space:

Whatever path you choose, always be sure to get the most bang for your brand’s [and clients’!] time… which will lead to the big bucks.

To your success!

The eBook: every marketer’s best friend


There’s no denying the very structure of how businesses and brands market themselves has  been totally revamped when social media came on the scene.  Social media is fast and ever-changing, so either keep up or get left in the dust.

A proven reliable means of staying in the game is the e-Book.  It’s short, (should be) packed with vital and relevant information and should always have a slick, yet simple cover that would expertly relay to viewers who happen across it what to expect upon downloading.

What could possibly be said that hasn’t been said already?
Not all of us are Seth Godin nor a HubSpot expert.  But that’s the beauty of it.  Don’t get it twisted: anyone passionate enough about the internet marketing trade surely has something to contribute, if it’s nothing else other than your own spin on it.  Because of that beautiful little thing called individuality, trust that not even Mari Smith nor Amy Porterfield themselves [as bad-ass as they are], could pour out what’s in your heart any better than you.

Good stuff will naturally come to you, either by way of constant good reviews from other internet marketers, word of mouth, buzz from forums or discussion boards and even testimonials

Any information is not necessarily good information
Think of your average Thanksgiving feast.  After all the turkey and stuffing is gone, the only thing left is bones which you toss out immediately, right?  Well, content marketing (which an e-Book is an excellent example) is that turkey.

Prepare your e-Book. (Gather necessary ingredients.  These could be anything that inspires you.)  Then you prepare it with relevant and meaty information.  (Create a cohesive bulleted list for each inspiration. Recent data is always a plus.)  Finally, you organize it all in a relational, cohesive flow, then serve (publish).

Once you get into the flow of this practice, you’ll have a library chock full of tasty and timely information that’s fit for sharing with others to digest.

And you know the best part?  No dishes.